Customers Acquired Via Twitter Worth 23% Less Than Average [STUDY]
New research from lifecycle marketing company Custora suggests that the market has a long way to go before more traditional advertising tactics can be abandoned in favor of social media marketing.
According to Custora, customers acquired via Twitter are worth 23% less relative to average, and Facebook brings in just barely average clients. How do those numbers compare to pay-per-click and organic search?
This is where it’s got to hurt for social networks and their loudest champions: PPC advertising brings in customers worth 46% more than average, and organic search brings in people worth a huge 54% more than the average customer.
Even
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