Businesses, Listen Up: Twitter Users Expect You To Hear (And Respond To) Their Complaints [STUDY]
A new study should serve as a bright red warning light for any business with a dormant or lazy Twitter presence: your customers are tweeting, and they expect you to hear them.
The study, by Maritz Research and evolve24, surveyed 1,298 Twitter users who had complained at least once about a brand or business.
As it stands, only about one third of respondents to the survey said that their tweeted complaint received some sort of response from the company they tweeted to.
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