Facebook Adds Custom Audiences, Lookalike Audiences to Analytics for Apps

The social network also announced that application developers using analytics for apps can now log up to 1,000 unique events, up from 300, and they can renamed existing events and parameters and deactivate events that are no longer in use.

And analytics for apps users will begin receiving regular emails containing usage trends for their apps, recent activity and suggestions for actions they can take via their dashboards.

Software engineer Brian Ni offered more details on the additions of custom audiences and lookalike audiences in a blog post announcing the new features:

Analytics for apps helps you understand your app’s audience by empowering you to create segments—for instance, German purchasers or men who use iOS devices.