CrowdStar and iWin bringing Facebook games to GREE's mobile platform

Developers CrowdStar and iWin are bringing some of their most popular Facebook games to GREE's upcoming mobile network, which launches in Q2 2012. CrowdStar is moving forward with its plan to focus more on mobile titles, bringing a new entry for its "Top Girl" series exclusively to GREE's platform this summer. The developer is working on a an untitled, original game for the series, which already contains Top Girl, Social Girl and Modern Girl. Top Girl reached as high as No. 8 on our top free iOS apps list in January and held the No. 1 position as the top grossing app in June 2011. Social Girl was the No. 3 top free app in December 2011, as well as the No. 5 top grossing app. Modern Girl made it to No. 10 among the top free games on iOS earlier this month, as well as the No. 33 top grossing app. No plans have been announced to bring these games to GREE. iWin is working on adaptations of Deal or No Deal and 1 vs 100, for GREE's platform. Both of these games had strong launches on Facebook, but their numbers have since decreased by more than half their peak size. Deal or No Deal peaked at 148,000 daily active users in September 2011 but is now at 70,000 DAU. 1 vs 100 reached a high of 105,000 DAU in July 2011, though it's dropped to 20,000 DAU. Both games from iWin are launching on GREE's platform at an unspecified point this summer. We see more and more social game developers turning to mobile platforms for growth. Zynga recently revealed that smartphone titles helped the company achieve its record-breaking bookings during Q1 2012, and it's planning to release more mobile games this quarter. King.com recently launched Bubble Saga on the Kindle Fire and is working to bring the game to other Android devices, too. Kabam is also going mobile, having just signed up as a publishing partner for the Mobage platform. GREE represents a huge potential market for developers looking to expand outside of Facebook, as the platform has access to 190 million users across both Android and iOS, thanks in large part to the April 2011 acquisition of OpenFeint.

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CrowdStar and iWin bringing Facebook games to GREE's mobile platform

Mike Thompson

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