CrowdStar and Facebook Enter into Five-Year Strategic Relationship

CrowdStar has entered into a five-year relationship with Facebook that sees its games use Facebook Credits as their exclusive in-game currency. There are over 50 million users currently playing CrowdStar’s “Happy Aquarium,” “Zoo Paradise” and other Facebook games, and CrowdStar is hoping that this move will help its expansion into international markets and maintain gamers’ trust in the purchasing of its virtual goods.

CrowdStar has been using Facebook Credits in all of its games since December 2009, and reports that the move to Facebook Credits caused a 50% increase in revenue per customer.