Crowdsourced ad platform Trada closes new round of funding
Paid search and Facebook ad marketplace Trada has raised an additional $9 million in an inside round of funding from Google Ventures and Foundry Group, the company announced today. Trada serves small- to mid-sized advertisers by crowdsourcing targeting and creative options from its community of optimizers and designers that specialize in campaigns for Facebook, Google, Yahoo and Bing.
The Boulder-based startup began as a marketplace for paid search, but expanded into Facebook advertising in November. Advertisers come to Trada with a budget and campaign goals, which the company will help define based on current pricing estimates, for instance average cost per fan within a particular demographic.
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