Crispin Porter and Refresh Partners Launch Whopper Sacrifice App for Burger King

“Ten of your friends were just sacrificed for a Whopper” has been making the rounds through Facebook’s News Feed today. Why?

A new application from Crispin Porter + Bogusky and Toronto-based Refresh Partners called Whopper Sacrifice offers Facebook users the chance to “sacrifice” 10 of their Facebook friends in exchange for a free Whopper coupon. The promotion, which just launched yesterday, has caught on and spread rapidly to tens of thousands of Facebook users throughout the day today.

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