Cricket Captain Refuses to Quit Twitter After Dating Fiasco
When Cricket Australia encouraged its players to use Twitter, they probably didn't intend for it to be used as a dating service for romantically down on their luck Cricket stars, but that's just what Michael Clarke, captain of the Australian cricket team, did. Once again, sports franchises are caught between the advantages of using social media as an advertising tool and the challenges of actually allowing athletes to Tweet.
When Cricket Australia encouraged its players to use Twitter, they probably didn’t intend for it to be used as a dating service, but that’s just what Michael Clarke, captain of the Australian cricket team, did. Once again, sports franchises are caught between the advantages of using social media as an advertising tool and the challenges of actually allowing athletes to Tweet.
On the weekend, Clarke started a tweeting storm when he attempted to find rookie Steve Smith a date for the Allan Border Medal Event.
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