Creative Shops Helping Agencies Promote Facebook Apps Too

Now that the Facebook Platform is over a year old, social media marketers and agencies are more familiar with the idea of applications as “one time shot” ad units that are much more engaging than traditional banner ads.

As a result, more and more applications appearing on the Facebook Platform look much more like sponsored content landing pages or simple widgets than full-fledged applications. In the first case, advertisers are hoping to expose viral content for social network users to share and drive traffic back to their website. 

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