Creating a Responsive Email Design [Infographic]
More than 80 percent of people delete or unsubscribe to emails that don't look good on mobile. A responsive email provides optimal design across devices.
A responsive email (or website) responds to the device being used and provides optimal design across devices.
A survey conducted by BlueHornet asked users what they would do if a mobile email didn’t look good; more than 80 percent of respondents said they would delete it and another 30 percent said they would unsubscribe.
Fifty percent of email is opened on a mobile device. So even if your email is written perfectly and includes compelling images, it must be adaptable to multiple screen formats, which means creating a responsive email design.
Responsive
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