Jessica Peterson, social media strategist and the author of a new book, Build Relationships and Business on Facebook, and Rebekah Radice, social media and digital marketing consultant, recently participated in a weekly webinar committed to helping business professionals boost their personal brand visibility through the power of social media.
Rebekah offered the following tips:
- Know your target market.
- Take the time to craft your content.
- Create a cross platform strategy.
- Keep your branding consistent.
- Mix it up.
- Engage your audience.
- Follow the 70-30 rule (maintain seventy percent engaging content and thirty percent promotional).
- Check your analytics.
- Keep up with industry trends.
- Revise, rework and reassess.
Check out the full webinar here: