Starting today it has become a whole lot easier to promote your YouTube videos. YouTube has developed a new way to create video ads directly from your video manager so you can upload a video to YouTube and start promoting it within minutes.
YouTube Product Manager JessicaKate Ogungbadero explains how the new ad creation tool works on the YouTube Creator blog. She writes, “This is the latest example of how we’re enabling you to reach more potential viewers and grow an engaged audience on YouTube.”
So how does it work? Just follow these step-by-step instructions:
1. Select the “promote” link from the drop down “Edit” menu in the Video Manager next to the video you’d like to promote, or from the drop down menu next to “Annotations” on the watch page. This will take you to the page where you can set up your ad.
2. Choose your currency and indicate your budget for the campaign. Click ‘Calculate views’ to get an estimate of the number of views you can expect for your spend.
3. Target your ad to specific audiences in the ‘Who will see your ads’ section. You can refine the settings to target specific genders and/or ages, as well as people viewing content in specific topic categories on YouTube.
4. Create your ad by entering an ad headline and a couple of lines of descriptive text. Notice that you can also flip through a variety of thumbnails to choose the image that will be shown on your ad. Make sure to choose the most eye-catching thumbnail. A preview of your ad will show at the top of the screen.
5. Set up an account with Google AdWords for video and confirm your settings. New AdWords users will receive a $75 credit (which can be requested here).
Ogungbadero explains that, “By default, your ads will appear as TrueView in-display ads on YouTube pages with related content and TrueView in-stream ads before related videos. As with all TrueView video ads you only pay when a viewer watches your ad. If you’d like to try other formats or targeting options, you can make these changes in AdWords for video at any time.”
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.