Facebook Allowing Select Page Administrators To Create Similar Ads On Different Accounts

By David Cohen 

Earlier this month, Facebook rolled out a feature allowing users to create repeat events, aimed at making it easier to duplicate details from past events if they were similar to those for new ones. Now, the social network is apparently testing the concept with its ad manager, allowing a select group of page administrators who manage multiple pages to create similar ads for their different accounts, including duplication of the targeting parameters.

AimClear reported on the new feature in a post on its blog, pointing out its potential usefulness for brands with several pages, such as banks with individual branch pages or automakers with dealership pages.

AimClear added that the create similar ads feature works with traditional Facebook ads, as well as page ads, page post ads, page like sponsored stories, and page post like stories.

Custom audiences can also be used on multiple accounts, and AimClear pointed out that this option was previously available only via power editor, but it can now be accessed in the create flow on ad manager.

Facebook is also posting reminders atop the news feeds of page admins who leave create flow without finishing their ads, according to AimClear.

Finally, AimClear reported that the status of ads in the all campaigns view is now displayed in text, rather than as a play or pause symbol, and the daily activity module now offers information on number of users reached, number of active campaigns, and total ad spend for the day.

Page administrators: Are you anxious to get your hands on these new features?

Screen grabs courtesy of AimClear.