How Social Sharing And Smartphones Are Changing Coupon Culture [INFOGRAPHIC]

The humble coupon changed the business of marketing – Coca Cola being just one of many companies whose empire can be traced back to their innovative use of couponing in the USA at the tail-end of the nineteenth century – and the rapid rise and growth of social media and smartphone ownership has ensured that this sales-generating strategy is still a marketing mainstay for many brands, albeit in its newer electronic form.