Could The New Deals Actually Hurt Facebook?

With Facebook constantly searching for new monetization opportunities on the site, could the expanded deals service go to far?

With Facebook constantly searching for new monetization opportunities on the site, could the site’s deals go to far?

It’s a sort of unwritten agreement between users and Facebook: The company provides a free service and in exchange, users give the company the right to support their operations through advertisements and other commercial activities.

Additionally, the company can promote new commercial services that they think could benefits users, including the new deals product.

As Facebook searches to uncover new monetization opportunities, there is always the potential that the company crosses a line and turns the site into a completely commercial experience.

For the time being, Facebook hasn’t crossed this hypothetical line, but with deals, one has to wonder if users will hit a saturation point.

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