Could a 16-Year-Old Millionaire Save Publishing?

The UK teenager build a business around a simple service, the Mac Bundle Box. He convinced developers to sell multiple applications at a significant discount in a special bundle. Gizmodo explained: “The resulting bundle had a combined retail value of around $400, but he would sell it for a tenth of that price. Not only that: If enough people bought the package, a new application would get unlocked for all buyers, which guaranteed very good word-of-mouth promotion.