How To Calculate The Cost Per Fan On Facebook Ad Campaigns

Want to figure out how much exactly you are spending per fan within Facebook’s advertising system? While the regular reports don’t help, Facebook has the number buried under their advanced reports area. This guide will show you how to figure out your exact cost per fan, if you are looking to boost your fan base on Facebook with your ad campaigns.

Step 1: Load Up The Facebook Ad Manager

The first step to calculating your cost per fan is to visit the Facebook ad manager and click on the reports link as pictured in the image on the right.

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