Fast casual restaurant chains giving away lunch is far from a new concept, but the giveaways are usually tied to purchases. In the case of a sweepstakes created by Cosi and brand loyalty and engagement platform PunchTab, winners are rewarded for sharing the sweepstakes and other special offers via Facebook, Twitter, Pinterest, and mobile check-ins.
Così President and CEO Stephen Edwards said:
Our customers love Così, especially our signature flatbread, and they are constantly telling their friends. We created this campaign to reward their sharing activities with the chance to win some great prizes, including lunch every week for a year, for the winner and a friend.
Marc Lapides, the restaurant chain’s director of marketing, added:
By using PunchTab, we are able to let our customers share two different in-store discount offers with their friends on social networks — while they earn entries to win a grand-prize giveaway. They get to be the “hero,” and save some money themselves, as well. Social media continues to be a great communication vehicle for Così. We wanted a platform like PunchTab to help Così foster greater conversation within social channels and rapidly grow the ranks of that community.
And PunchTab Chief Marketing Officer Angela Sanfilippo said:
Così is a clear thought-leader in driving customer engagement in the fast casual segment. This new campaign is further evidence of the trend toward leveraging omni-channel engagement programs that are relevant to today’s social, mobile consumer. Consumers are on multiple channels, all the time, and often from a mobile device. To break through the noise, brands need to meet them where they interact, with the right kind of offers and programs that can impact their purchase behavior.
Readers: Have you ever participated in a sweepstakes on Facebook such as the one being run by Cosi with the help of PunchTab?