Did you know that 94 percent of corporates use social media, and that 85 percent say that it’s given their business more exposure?
Facebook leads the way, ahead of Twitter and LinkedIn, and it’s easy to see why the pickup has been so explosive – 74 percent of brand marketers saw an increase in website traffic after investing just six hours per week on social media.
On the flip side, one social medium has been suffering in the wake of Facebook et al, and that’s blogs. While 61 percent of corporates still rate blogging overall, fewer than one quarter (23 percent) of Fortune 500 companies now actively maintain a corporate blog.
This infographic from MBA Programs takes a closer look at how and why social media is going corporate.