Corona Light Tempts Facebook Users With Times Square Billboard

Corona Light is launching a campaign targeted at young adults aged 21 to 29. The cross-media campaign will use Facebook for a major component - encouraging consumers to 'like' the Corona Light page on Facebook in return for having their photo included on a 150-foot digital billboard display at Times Square.

Fancy seeing your photo up in lights in New York City’s Times Square? How about lending your image for a Corona Light ad without being paid for it? Would the appeal of the first convince you to do the second?

Corona Light is launching a campaign targeted at young adults aged 21 to 29. The cross-media campaign will use Facebook for a major component – encouraging consumers to ‘like’ the Corona Light page on Facebook in return for having their photo included on a 150-foot digital billboard display at Times Square.

Jim Sabia, executive vice-president of marketing for Crown Imports (Corona Light’s exclusive U.S.

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