Ads Can Now Be Targeted Toward Children Under 13
A change in the Child Online Privacy Protection Act (COPPA) means that children under the age of 13 can be shown ads targeted toward them when they're online. This could lead to Facebook lowering its age of admission.
A change in the Child Online Privacy Protection Act (COPPA) means that children under the age of 13 can be shown ads targeted toward them when they’re online. This could lead to Facebook lowering its age of admission.
Drafted in 1998 — well before MySpace, Facebook, Twitter, and other social networks burst onto the scene — the Federal Trade Commission updated COPPA Wednesday. The amendments work to protect children online, noting that certain information cannot be collected without parental consent, such as geolocation information and photos.
However, the act also notes that it’s now OK to advertise to children under the age of 13 (which is Facebook’s minimum age requirement):
The definition of personal information requiring parental notice and consent before collection now includes “persistent identifiers” that can be used to recognize users over time and across different websites or online services.
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