Coors Light Taps Fantasy-Football Fans
A connection between beer and football fans: Who’d have thought? Coors Light is targeting fantasy-football players by advertising on sites including Watercooler, Yardbarker and the Fantasy Sports Ventures network, according to AdAge.com.
The brewer feels that fantasy-football players fall right into its targeted niche, and data collected by those sites will prevent its content from being viewed by users under drinking age, AdAge.com reported, adding that users of WaterCooler’s FanSection get a Coors Light-free version of the game if they are under 21.
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