Reuters: 54 Percent Of Young Adults Polled Use Facebook Continuously

By Justin Lafferty 

Although it wasn’t exactly a scientific study, a Reuters report notes that more young adults think Microsoft’s cool factor is on the rise than Facebook’s. While 50 percent of those aged 18 to 29 polled said that Microsoft is cooler now than it was a year or two ago, 42 percent felt the same about Facebook.

The 853 young adults polled said they were impressed with Microsoft’s Surface tablets, and were captivated by the marketing buzz around that product. Additionally Xbox Kinect has won the hearts of young adults.

As for Facebook, the poll found that while not as many people felt that the site was becoming cooler, it is by far their social network of choice. 90 percent of young adults said they log into Facebook, and 54 percent said they use it continuously throughout the day. Nearly 30 percent of those polled in their 50s, and 18 percent of people aged 60-plus, said they are also constant users.

Surprisingly, 50 percent of young adults polled said they don’t use Twitter, while 58 percent said they’re not on Pinterest, and 68 percent have eschewed Tumblr.

Harley Pruitt, an 18-year-old high-school student in Georgia, told Reuters why she prefers Facebook to other sites:

MySpace is long-gone, and Twitter is confusing as all get-out. I’m a creature of habit, so I can’t predict that Facebook will fade off.

Readers: Do you think Facebook is cooler now than it was a year ago?