The Convergence of Facebook Messenger and Snapchat

After Facebook introduced a Snapchat-like makeover, Snapchat announced text and video messaging features. But Snapchat has the upper hand when it comes to innovation.

Earlier this week, Facebook updated its Messenger app, giving it a Snapchat-like makeover. The social network is trying to get in on the rise of messaging apps, especially after its failed bid to acquire Snapchat.

Then, Snapchat rolled out a slew of new features today in an effort to be more competitive in the messaging space. The startup now boasts text and live-video chatting capabilities; the new features take a similarly ephemeral approach while maintaining the unconventionality of its initial product.

“We felt that Snapchat was missing an important part of conversation: presence.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in