Context Optional Releases Places Application For Facebook Pages

Today Context Optional released its first version of a customized Places application as part of its Social Marketing Suite subscription. Pages administrators can use the app to install a The Facebook Places Check-In Leaderboard as a tab called “Check-Ins”.

The Leaderboard allows brands to recognize which Facebook users are checking into their retail stores or restaurants, name users a “Top Fan” and consequently award them Facebook-specific promotions and offers.

Facebook users can ascend to the rewarded top spot by frequently checking in.

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