Social Pro Daily

Facebook Testing Context Cards In IOS App

Context is key, and Facebook is running a test on its flagship iOS application in which users will see what it calls context cards, which appear over their News Feeds and provide detailed information after they check in or link to subjects such as movies or songs in status updates.

DavidCohen
By David Cohen

iOSContextCards650Context is key, and Facebook is running a test on its flagship iOS application in which users will see what it calls context cards, which appear over their News Feeds and provide detailed information after they check in or link to subjects such as movies or songs in status updates.

A Facebook spokesperson told sister blog Inside Facebook the test will be rolled out to some users of its iOS app starting Wednesday, offering as examples of how context cards work:

  • If a user checks in to a location, the context cards will show friends who have recently checked in to the same location and when those check-ins occurred, as well as related photos they have posted.
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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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