How Do You Measure Content Marketing? [INFOGRAPHIC]

By Allison Stadd Comment

Content marketing generates awareness of your brand, product or service; inspires consumers to engage with you; and converts them into leads and sales.

No wonder it’s the digital marketing buzz phrase of 2013.

In the infographic below, Brandpoint breaks down the three stages of content marketing – awareness, consideration, conversion – and how you measure each.

(Source: Brandpoint. Blackboard image via Shutterstock.)