Content Marketing Belongs in … Marketing
Don't be too afraid to succeed. You can get away with a lot more than you realize.
When I was making the rounds a few days ago, I ran into an interesting piece on PR Daily (where I write every now and then) contributed by Shel Holtz (“Marketers, keep your hands off of your company’s brand journalism”). The crux of the argument was that content marketing (which I assume is equivalent to “brand journalism”) should be kept out of the marketing department’s grubby little paws. And there really is no other word for describing our paws, frankly.
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