Consumers Are Using Social Logins for Convenience and Security
A new study found that more than half of consumers using social logins don't want to waste time registering when they visit a new site.
As logging in without registering becomes the default method of doing business with a new website, for more consumers, social logins are becoming increasingly important. New data from Gigya, a provider of social identity management solutions, shows us the attitudes of consumers towards social logins and what that means for businesses.
The 2014 State of Consumer Privacy and Personalization was a survey conducted by OnePoll and Gigya of 2,000 U.S. adults aged 18 to 55. The first interesting thing to note is how much social logins have grown in just two years.
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