13% Of UK Consumers Check Twitter Every Day, Half Want “Insider Information” [STUDY]

The Digital Kingdom, a new study released last week by global interactive marketing firm ExactTarget, has revealed the extent to which UK consumers use digital services, and how they interact with brands online.

The report showed that 13 percent of the consumers polled check Twitter on a daily basis, with 46 percent of active Twitter users doing so for “insider information”. Some 7 percent of  UK consumers follow at least one company or brand on the network.

While these numbers are solid, Twitter lags behind other online platforms in the study – 51 percent of those polled check Facebook each day, with 45 percent having Liked at least one company or brand.

Email remains the most popular way that consumers interact with brands, with 93 percent having provided their email address in order to receive marketing messages from brands.

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