Consumer-Profiling Equifax Acquires Privacy-Protecting TrustedID
Credit-reporting and data-brokering company Equifax has acquired Palo Alto-based TrustedID, which protects users' financial information online, the company said today.
Credit-reporting and data-brokering company Equifax has acquired Palo Alto-based TrustedID, which protects users’ financial information online, the company said today.
TrustedID will become part of Equifax’s direct-to-consumer unit, Personal Solutions. Financial terms of the transaction were not disclosed.
“This marks the start of an exciting new chapter in our ongoing journey to empower consumers with the knowledge and tools to be their financial best,” said Trey Loughran, the Personal Solutions president.
Equifax provides one of the most widely used consumer credit scores in the country.
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