How Do We Consume Content From Brands? [INFOGRAPHIC]

The mass adoption of social media and smartphones over the past few years has meant that traditional outlets such as television, radio and even websites no longer retain a monopoly on how we consume brand content.

Indeed, 70 percent of U.S. online consumers pay careful attention to the opinions published in blogs, reviews and discussion forums, and almost one-third (32 percent) trust a stranger’s opinion on products or services posted to these channels more than they trust branded ads.