Twitter Followers of Donald Trump, Hillary Clinton Share Many Traits (Study)
Twitter followers of Donald Trump and Hillary Clinton may think they have very little in common, but this is not necessarily the case.
Twitter followers of Donald Trump and Hillary Clinton may think they have very little in common, but this is not necessarily the case.
A new study by advertising agency Connelly Partners and psychology-driven data analyzer MotiveMetrics found in analyzing the personality traits of Trump’s 7.8 million Twitter followers and Clinton’s 6 million that they are not at all that different.
Connelly Partners and MotiveMetrics measured 36 personality traits, and followers of the respective candidates fell on the same side of the mean for all but one: Clinton followers were 10 percent more introverted than the average consumer, while Trump followers were 2 percent more extroverted.
Other findings of the study included:
- Negative traits shared by followers of both candidates included egocentric, indecisive, hedonistic, careless, not caring about fitness or diet and not financially savvy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in