'Connect' Wins Vitaminwater's Facebook Contest To Name New Flavor
Vitaminwater has selected a new flavor after soliciting fan information through Facebook, with the latest offering from the Coke beverage company appropriately called “Connect.” The new Black Cherry and Lime flavor was voted on and inspired by Facebook users. One grand prize winner responsible for the creation of the Vitamin Water Connect label design and several finalists were also named.
Vitaminwater is an extremely popular brand on Facebook, with about 1.1 million fans of its very interactive and often-updated page.
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