Confirmed: Facebook Testing New Advertising APIs with a Few Agencies, to Expand More Broadly Soon
Earlier this year, we speculated on when Facebook would launch APIs for Facebook Ads to allow performance marketers to automate ad management. Well, it appears it’s happening now: recently, Facebook started beta testing its new advertising APIs with just a few agencies around the world.
A Facebook spokesperson confirmed the tests, saying that it will “open up to some more advertisers in the next week or so.”
Here’s why Facebook’s Ads APIs matter: Until now, direct response advertisers using Facebook Ads have had no way to build tools to manage large volumes of ads and targeting combinations.
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