Conde Nast and Flipboard Advertising for iPad with The New Yorker, Wired and Bon Appetit

A simple tap on the magazine-style ad takes a reader to a brand's website or Facebook page for additional information. But, will the reader tap the ad? I don’t think I would unless it was presented in such a way that I had to touch the advertisement.

Flipboard and Conde Nast have brought brand advertising to the social magazine for iPad with web content from The New Yorker, Wired and Bon Appetit, with additional titles coming to Flipboard throughout 2011. American Express is the first to launch its campaign starting this week in The New Yorker with Lexus following suit in October in Bon Appetit, The New Yorker and Wired.

“This new Flipboard integration will enable us to connect with our audience, and their lifestyles, in a creative way,” states Dave Nordstrom, vice president of marketing for Lexus.

Flipboard’s new program gives publishers and content creators a fresh way to offer magazine-like experiences of their Web content with full-page ads to showcase advertiser brands.

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