comScore: Number of Individuals Running Mobile Ad Campaigns Have Doubled Since 2009
According to a recent study by comScore, the number of campaigns lead by individual advertisers on major mobile websites has more than doubled since the year 2009. comScore measured a sample of over 600 most trafficked U.S. mobile web properties, and found out that the number of advertisers running campaigns increased from 280 in april 2009 to 689 the same month in 2011, representing a growth of 128%.
According to Hans Fredericks, comScore’s VP, the growth is heavily driven by the continued proliferation of smartphone devices and tablets, resulting an increase in ad dollars.
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