REPORT: Messenger Cuts Into Facebook App’s Reach
There are only so many minutes in a day (or in a mobile data plan). The student is overtaking the master. No matter how you spin it, Facebook’s Messenger application is boosting its share of overall reach among U.S. users, at the expense of the social network’s flagship app, according to November data from comScore.
There are only so many minutes in a day (or in a mobile data plan). The student is overtaking the master. No matter how you spin it, Facebook’s Messenger application is boosting its share of overall reach among U.S. users, at the expense of the social network’s flagship app, according to November data from comScore.
comScore reported that Messenger rose to fifth place in its rankings of reach for smartphone apps for November, at 43.1 percent, with Facebook topping the list, at 69 percent.
VentureBeat pointed out that the November 2013 figures for the respective apps were 22.1
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in