ComScore Examines How Europe Interacts With Facebook

Social statistics tracker ComScore recently released the latest Power of Like report, this one examining how Europeans use Facebook and other social media sites. The paper notes that in the United Kingdom, France, and Germany, 32 percent of users' Facebook time is spent on the news feed page.

Social statistics tracker ComScore recently released the latest Power of Like report, this one examining how Europeans use Facebook and other social media sites. The paper notes that in the United Kingdom, France, and Germany, 32 percent of users’ Facebook time is spent on the news feed page.

If the report sounds familiar, it should. Just last month, ComScore released The Power of Like 2, studying how Americans interact with social media.

Mike Shaw, Comscore’s director of marketing solutions, commented on what the statistics in the paper mean to advertisers and any company trying to grow its European Facebook reach:

The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook.

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