In my last post I discussed a decrease in traffic to Facebook being highly unlikely. I reached out to Compete.com CEO, Don McLagan, who has just released last months data which confirms the decrease in traffic.
Pretty shocking that Facebook has experienced a decrease in traffic given that school started at the end of August or beginning of September. Although in reality this is not that shocking considering my previous post about “The Myth of School Year Traffic.” Additionally, the launch of the platform has resulted in a ton of buzz, resulting in an increase in registrations. Perhaps the addition of all these application requests has driven people away from the site.
Whatever the case is, two large web statistic organizations have both confirmed the decrease. What do you think the reason is?