Facebook Marketing Partnership: Compass Labs, ShopIgniter

By David Cohen 

Social advertising and marketing companies Compass Labs and ShopIgniter announced a partnership that will offer brands access to the former’s audience insights and interest-targeting capabilities and the latter’s social rich media campaigns.

Brands will be able to take advantage of ShopIgniter’s rich media posts, including video carousels, photo slideshows, lead generation, and product showcases, as well as real-time audience and content insights from Compass Labs’ CLIQ social intelligence platform, such as users’ favorite celebrities, TV shows, and topics of interest. The resulting rich media campaigns are then managed via CLIQ Ads Manager, which enables interest cluster targeting, automated budgeting, conversion tracking, and comprehensive reporting capabilities.

Compass Labs Co-Founder and CEO Dilip Venkatachari said:

We are thrilled to team up with ShopIgniter. Combining the interactivity and customizability of rich media with Compass Labs’ actionable audience insights and effective campaign management and optimization tools presents marketers with an unprecedented opportunity to dynamically showcase their offerings, build customer relationships, and achieve maximum return on investment.

And ShopIgniter CEO Matt Compton added:

As we enter the second phase of social media marketing, brands are asking important questions about how they can best reach and monetize the social media audiences they have amassed. That’s why we are so excited to join forces with Compass Labs, bringing brands the ability to couple rich social media advertising campaigns directly in consumers’ social streams with targeted intelligence that really results in a 1+1=3 equation as brands realize the multiplying effects of rich, targeted creative in the social stream.