Compass Labs launches social intelligence platform, gains Facebook Insights badge
Social advertising company Compass Labs this week announced the arrival of CLIQ Social Intelligence, a platform to provide brands and agencies with key insights about their audiences, including customer interests, media preferences, demographic makeup and more.
Compass Labs offers managed advertising services, as well as self-serve software, but VP of Marketing Molly Glover Gallatin says the company found that advertisers are looking for more than ad creation and optimization. The CLIQ Social Intelligence platform aims to give companies a better understanding of their owned and earned media, in addition to paid.
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