Facebook Preferred Marketing Developer Compass Labs Bids Farewell To Social Ads Business
One of Facebook’s Preferred Marketing Developers no longer prefers to continue in the Facebook advertising sector, as Compass Labs CEO Dilip Venkatachari told Business Insider his company was abandoning that business to focus on marketing intelligence.
One of Facebook’s Preferred Marketing Developers no longer prefers to continue in the Facebook advertising sector, as Compass Labs CEO Dilip Venkatachari told Business Insider his company was abandoning that business to focus on marketing intelligence.
Venkatachari told Business Insider:
We decided to shift our focus away from social ads and toward leveraging rich insights for marketing. That shift started several months ago, when we dropped the managed ads business, and we finally exited the rest of the ads business recently.
Rationale: While the spend on social ads is growing and will continue to grow rapidly, the intermediaries (i.e.,
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