Coming soon: A streamlined look for Facebook pages

By Justin Lafferty Comment


Not long after Facebook announced a redesign of News Feed, the company is letting marketers and page admins know that there will be a new timeline design for Facebook pages.

This will not roll out immediately, though some page admins might have this new design today. Facebook noted that this will roll out throughout the course of the week.

What’s changing?

The right-side column of the timeline will show all the page’s posts. All posts will appear consistently, in one line, as it does on a person’s timeline and on News Feed. The left-side column will hold information about the page or business, including a map, hours of operation, phone number, website URL, photos and videos. Key indicators, such as ads running, likes, post reach and unread notifications will be in a bar off to the right of the posts.

What does this mean for marketers?

Facebook says that these changes will help make it easier for page admins to find information they need. There will also be a Pages to Watch feature in the Page Insights tool for admins, allowing marketers to keep tabs on pages similar to their own (or competitors) and track those pages’ performances.

Here’s a look at how Pages to Watch will look within the Page Insights feature.


Custom tabs will be in the “more” button, according to a Facebook spokesperson.

While cover photos will stay the same size, marketers may need to refresh their creatives as the page name and category appear on the cover photo in white text and the profile picture sits a bit higher.

Facebook explained the new layout in a blog post:

No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail.

We’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.

Page admins: What do you think of the new design?