The Alphabet Network has a new digital chief, as Disney/ABC Television Group announced the addition of former Comcast Interactive Media senior vice president, online media Karin Gilford as senior VP, digital media, ABC Television Network.
Gilford will be tasked with overseeing ABC’s digital-media, mobile, and interactive-television initiatives.
Gilford will report to executive VP of digital media Albert Cheng, who said:
I am very pleased to have Karin join our digital-media senior-management team. She is an outstanding leader, accomplished strategist, and a great fit for ABC. Her extensive experience and strong record of across-the-board creativity and achievement made her an excellent choice for this important role at Disney/ABC as we continue to lead the industry in our efforts to extend our quality brands and sought-after content to audiences on new platforms and new markets.