Facebook Temporarily Unpins Collections Test

Facebook will leave the pinning to Pinterest for a short while, as the Collections feature it began testing earlier this month is on hold temporarily, presumably so that the social network can optimize the feature for mobile.

Facebook will leave the pinning to Pinterest for a short while, as the Collections feature it began testing earlier this month is on hold temporarily, presumably so that the social network can optimize the feature for mobile.

Facebook confirmed the temporary hiatus for collections to AllFacebook, saying:

Product development on Collections has not stopped. Instead, we have completed our initial test of Collections and are now analyzing the data to inform product development. For many of the product tests we do, we periodically pause the test to assess how to best progress with the product’s rollout.

The social network launched its test of Collections earlier this month with retailers Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in