Facebook Developing Promoted Messages?

Developer Tom Waddington might want to add “code sleuth” to his title: After discovering references to the Facebook want button and potential social commerce initiatives within the social network’s code, Waddington has now unearthed references to promotions within Facebook messages.

Developer Tom Waddington might want to add “code sleuth” to his title: After discovering references to the Facebook want button and potential social commerce initiatives within the social network’s code, Waddington has now unearthed references to promotions within Facebook messages.

Waddington outlined three elements he discovered within Facebook’s code, and how he believes each could be used, in a post on his blog.

  • PAID_PROMOTION: Waddington believes this could allow Facebook to display email icons for messages received via email, or cell phone icons for those received via mobile devices, enabling the social network to collect data on how messages are being sent and received.
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