Coca-Cola Marketing Event Tracked Facebook Users Via RFID

For the teenagers attending the Coca-Cola Village Amusement Park in Israel, the event was probably just a bit of fun. But in the world of social networking and online marketing, the world’s first real-life RFID event tied to Facebook was an event of greater significance.

The way it worked, according to Adland, is that visitors to the amusement park wore RFID bracelets. This allowed people to log into their Facebook accounts and then ‘like’ various attractions such as the water slides and video games.