Coca-Cola Tops 50M Facebook Fans, Eyes Putting Them To Work

If you’d like to buy every one of Coca-Cola’s Facebook fans an ice-cold Coke, you’d better order up a little more than 50 million of them, as the iconic beverage became the first retail brand to top 50 million likes.

If you’d like to buy every one of Coca-Cola’s Facebook fans an ice-cold Coke, you’d better order up a little more than 50 million of them, as the iconic beverage became the first retail brand to top 50 million likes.

Coca-Cola also announced an initiative to tap those 50 million-plus fans and select some for input on a social innovation that will allow participants to “become more active, give to others, be social, or engage in other activities associated with increased happiness,” the company said in a press release, adding that more details — the selection of participants, timelines, and concepts identified — will be revealed in the coming weeks.

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