In January we wrote about CNNMoney.com’s big traffic gains in 2008, specifically when it comes to video. The site had 235 million global streams last year, according to Nielsen Video Census. CNNMoney.com was the #1 site in the sector in total streams — three times the amount of #2 site MSN Money.
So, this morning we paid a visit to the fifth floor newsroom at Time Warner Center where writers, editors and producers all collaborate providing content across multiple platforms, including Money and Fortune magazines, CNN and HLN on cable, and CNN.com, CNN.com Live and, of course, CNNMoney.com on the Web. And it’s all led by editor and VP Chris Peacock who showed us some of the site’s six new shows which launched today:
The CNNMoney.com newsroom has a set with two HD cameras and a nearby control room, for assembling the shows — insertion of video and incorporating live remotes, video, and graphics. Producers also have access to CNN video, remotes and interviews.
CNNMoney.com ramped up its original video production slate in January 2008. Why? Because there is money to be made in Web video. The Wall Street Journal reports Web video is the fastest-growing ad medium. eMarketer estimates that ad spending on online video will hit $850 million this year, up 45% from last year.
CNNMoney’s competitors say the site’s streaming numbers are inflated because some videos play automatically when users log on. Peacock tells WebNewser while the videos do auto-play, there are several other modules on the homepage which update information constantly and automatically, without adding page views.